Whole Foods
01What I Did
I created a symbol system for the departments of Whole Foods that theoretically could be implemented tomorrow, matching and following preexisting brand guidelines, look, and feel.
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02Focused Skills
• Research
•Creating a System
• First Glance Understanding
•Proximity (how legible in perspective close vs far)
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03Key Takeaways
Going to Whole Foods and taking note of the actual space and experience had a large influence on my design direction. It shifted my thought process into something more playful. Hence I turned more to having larger and more organic curves, as well as implementing the slight tilt of the objects.
See Full Process Below!
01Research
02Beginning Sketches
03Digital Iterations
04Final System
1.1Promotional Poster
